How to read the sales number: 24 Orders After Follow-up = 6 tracked click → order + 18 matched without tracked click. The second group is matched from customer phone + product + order timing, so it is shown separately instead of being presented as a confirmed click conversion.
Sales value: ₹9,503.00 WhatsApp recovered + ₹25,836.00 other matched = ₹35,339.00 total follow-up sales.